This is an enjoyable project from The Four Owls, but is not as alternate as iTunes tried to tell me it is. It is simply UK rap that does not fall under the Grime genre, not alternate rap.
The production is good and is different from regular rap, but is not unheard of in style. The beats are smooth and sound more musically traditional in the sense that you can hear more real instrument sounds instead of modern noise. The group may try some more modern beats to try and acquire a wider audience but the production they have chosen so far in thier careers have been good for the message they want to send.
The lyricism is good and not overly complex. Plenty of lyrical techniques are involved throughout the project and are accessible to all listening. The more hardcore lyrical listeners may argue that the lyricism doesn’t run deep enough but there is enough here to satisfy most who hear it and enjoy it.
The features are good and help to add more diversity to the already differentiated tracks. Each gives a new angle on the message for the track while also showcasing their own talent to the audience of the album. Maybe some more big names to help increase their profile would be good on their next album, but these all do their job well on this one.
Overall, this is an entertaining album to listen to and a good step for The Four Owls. A refreshing take on rap music while still not taking any really big steps out of the playbook has lead to a great listening experiance and a great project for Rap.