This is an interesting album from Snoop Dogg as it comes across as more commercially viable and much less street than his previous endeavours. This is most likely because he has more of a role trying to stop the violence He use to indulge in.
The production is some of the best in the game right now. Pharrell does a great job handling the beats to keep them light and enjoyable. This may not be more enjoyable to fans of Snoop’s older music, but it is definately a good step forward for Snoop to remain a prominent figure and move Hip Hop in a more positive direction.
The lyricism is alright. It is not complex or complicated but laid back and easy to enjoy. Snoop utilises his unique style to make some songs that can be enjoyed by a wide range of people. His use of autotune is far too frequent and detracts from his rapping ability, but are still accessible to the wide audiance.
The features are great and add a level of diversity to the album. All bring good performances while most bring a radio friendly side that adds a softer dimension than the listener is used to hearing from Snoop Dogg. That being said, more features from Snoops younger days could add a higher level of cohesion but there is no doubt the features on this project are good choices.
Overall, this album is a positive step forward for Hip Hop as well as Snoop Dogg. He is definately stepping further from his gritty street roots but into a more positive light and hopefully Hip Hop will follow from the darker side.