Giggs – Landlord Review

This album is a good return for Giggs as he shows he is still as capable as ever. He has a range of songs to show he can rap with the best of them.

The production is good because it does not overpower Giggs’ style. Giggs has a unique voice that can make beat selection tricky as he wants to be the focus of the song. On this project he has picked extremely well so he stands out while the backings stay interesting to the listener. An attempt to rap over something a bit less grimy could show a growth to a wider audience but he does well picking these for this project.

The lyricism is clever and not overly complex. Giggs uses his voice as a platform to launch rhymes that are smart but are accessible to most listeners without much strain. Some more changes in flow wouldn’t hurt the project, but he is effective on every song while being enjoyable.

The features help show that Giggs has a strong team around him that are talented and hungry for success. Each does a good job while keeping their individual flavours and being cohesive with others on the songs. Some more singers could have made a bigger impact but the guests work well here with Giggs.

Overall, this is an entertaining listen with a few heartfelt stories to connect with the listener. Giggs should keep this momentum rolling, not just for him but for his label too.

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