This album is hypnotic while listening to it but cracks start to appear the longer it goes on. Patterns emerge showing that the songs share a lot of elements and that it is all beats and hooks. It isn’t a great Hip Hop project, but it can be entertaining.
The production is fantastic and contains everything modern rap music is becoming. it has high energy and sounds that draw in the listener while being relatively easy to listen to. Maybe a few more changes to pace could stop the backings sounding so very similar while trying to add some different noises may also help.
The lyricism is confusing because it is very hard to tell the verses apart from the hooks, which dominate the songs. While Travis Scott can write an incredible chorus, it would be great to hear what he could do on more of a verse but they are almost non-existent in the listener’s ears. Changing this is what would be the biggest improvement for this project.
Overall, the one feature on this was a good choice to show Travis Scott’s own skill but he needed to put more of it on show to the audience for this to really excel.