This release is fantastic as it shows Murs making songs for every rap listener to enjoy. At least one of these songs will appeal to everyone who enjoys hip hop as a genre.
The production is all west coast as expected from the title, but not so much the party side. It comes across much more classic and slowed down, to match Murs’ own style. Something faster paced and lighter could help this feel more universal, but Murs strikes a great balance for the stories he tells.
The lyricism is good, with a slower paced rapper finally getting some recognition. In an industry filled with fast paced, multi-syllable schemes, it is fantastic to hear someone take the art of wordplay and put it into the story telling that has been decreasing throughout rap. Murs shows another side of skills that everyone seems to be forgetting and doing it will great effect.
The features all do a great job of playing into the narratives on this album. Each lends a new voice which fits with the part it is meant to play and shows their own levels of skills. Maybe a little more singing could help with the softer sections, but the selection of guests on this works to the overall project’s advantage.
Overall, this is a fantastic release from one of the west coasts finest rhymers. Murs should be proud to uphold a craft that is dying out, in the ability to make interesting songs that don’t rely on energy or shouting.