This release shows that Fredo knows a little about how to rap and that he can make one song relatively well. However he does not show a complete ability or a balanced project with this.
The production is all trap based with a lot of energy and a lot happening in the background. While this is what Fredo is trying to show here, some diversity goes a long way when done with cohesion, instead of making the same song in different ways. Something softer would show help show the main artist as more of a human being instead of just a drug dealing bad guy.
The lyricism isn’t bad, but the delivery gets boring after a few tracks. Fredo utilises the shout rap style, but without attempting to change his flow or tempo enough to make it effective. The wordplay is good in places but a lot of the entertainment is based on how he puts the word across. Fredo may want to look at changing something every now and again to keep the songs fresh.
The features are good as they help break up the monotony that is Fredo. Each puts in good effort for thier own part to show what they are capable and are one of the only variables on this album that is different from song to song. Maybe trying to vary it a little to include people further from his own group would show he fits well with the rest of the UK rap scene, but the selection on here brings a lot to the release.
Overall, Fredo needs to look at his formula and try to tweak it to appeal to a wider audience. He may rap about how much money he has, but to survive in this industry, he may want to move into more universal content.