21 Savage – Issa Album Review

This release is good as a concept, but lacks the push to make it a success. 21 Savage starts off well, but runs out of steam towards the end with a few missteps along the way.

The production is great, with a more sweetened taste to it rather than the darker sounds some might have been expecting. Each beat has similar elements, but works well with Savage and his delivery. It is good that Savage is trying to spread his musical wings, and not straying too far from his musical roots is definitely a good choice.

The lyricism is alright, as Savage uses some wordplay for descriptive power. However, at a run time of fifty seven minutes or so, he does not have the depth in his rhymes to keep them hitting hard for the whole project. Some improvement, whether it be in changes of flow or lyrical prowess, would go a long way here.

Overall, with no features to help break up the monotony of 21 Savage’s drawling delivery, this shows some want not to be typecast as any one kind of rapper. However, some work is done as Savage sounds especially out of place on the love songs and some consolidation of album length would help too.

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Tory Lanez – I Told You Review

This project is great because it has songs that appeal to a lot of people, but with skits that tie the songs together into a story. Tory Lanez has done well to make songs that can be listened to together as well as individually.

The production is good with a lot of variation in instruments and sounds used. Each song is individual and cant be confused with others on the project. There are no problems with the selection but maybe more traditional instruments would make some more interesting moments.

the lyricism is sporadic but good in general. There are moments of fantastic lyricism and moments where it is average, but when the level of wordplay dips, is when it tends to be more emotionally packed. The only issue is the possible over use of auto tune which runs rampant through the album.

The choice to have no features is good because there are other voices in the skits and it helps to explore his personal narrative. It also gives plenty of space for Lanez to show what he is capable of. Maybe on his next project, he can show how he works with others.

Overall, this is a very enjoyable project with a whole range of tracks. Tory Lanez shows he is definately a Hip Hop power for the modern day.

Giggs – Landlord Review

This album is a good return for Giggs as he shows he is still as capable as ever. He has a range of songs to show he can rap with the best of them.

The production is good because it does not overpower Giggs’ style. Giggs has a unique voice that can make beat selection tricky as he wants to be the focus of the song. On this project he has picked extremely well so he stands out while the backings stay interesting to the listener. An attempt to rap over something a bit less grimy could show a growth to a wider audience but he does well picking these for this project.

The lyricism is clever and not overly complex. Giggs uses his voice as a platform to launch rhymes that are smart but are accessible to most listeners without much strain. Some more changes in flow wouldn’t hurt the project, but he is effective on every song while being enjoyable.

The features help show that Giggs has a strong team around him that are talented and hungry for success. Each does a good job while keeping their individual flavours and being cohesive with others on the songs. Some more singers could have made a bigger impact but the guests work well here with Giggs.

Overall, this is an entertaining listen with a few heartfelt stories to connect with the listener. Giggs should keep this momentum rolling, not just for him but for his label too.

DJ Khaled – Major Key Review

This album had high hopes, but falls flat a lot more than it soars. Some tracks come across as cohesive genius whereas others seem more like formulaic noise to try and bring in more listeners who are not Hip Hop educated.

The production is good in places and great in others. There is a lot of energy running through the project but in a lot of places the elements in the tracks become more merged together into background noise rather than being effectively tools. Maybe some more beats with less happening in them would open up more space for the artists.

The features all do their job and most do it well to help flesh out this project. The verses tend to be effective but the hooks come across as repetitive in a lot of cases which really lets the album down. Some more imagination in that particular aspect would go a long way.

Overall, Khaled has made his playlist of high value artists and put together a collection of music that will appeal to most. However only a few tracks will remain with the listener.

Gucci Mane – Everybody Looking Review

This album has the same elements as every other Gucci project, but with slightly more focus on the being famous and not the trap past. Maybe Gucci is starting to pull away from that particular crutch in his music.

The production is great as there is a record of Gucci picking beats that are similar, which on this he has avoided. Each is individual and has the atmosphere that each song needs. Maybe a few more tracks with some different influences could help Gucci to branch out to new listeners, but he has selected beats he knows he could work with and works well with.

The lyricism is not overly complex but there are still smart moments. Gucci is more about his delivery and ability to write catchy material, but does not use a lot of lyrical techniques to amplify his work. Maybe a few more lyrical turns could bring in a wider audience but Gucci Mane sticks to what he knows for the time being and does it well, apart from a few overly repetitive hooks.

The features are good as they help lend fresh voices to the project. Each puts in a good effort and help to show that Gucci is definitely still an influential figure in Hip Hop. Maybe a few more guests further from the rap game could show how his influence has grown, but he works well with the selected few on here.

Overall, this is a good project for background music but may not have the replay ability for most to really focus on the listen through. Gucci Mane is out of prison and on a roll if he can keep putting out projects like this.

Snoop Dogg – Coolaid Review

This album has some highlights in it, but misses enough steps that it isn’t cohesive all the way through. The length of the project overall means there are a lot of similarities in the tracks.

The production is good most of the way through and helps give it that classic west coast feel. There is plenty of atmosphere in the tracks, but there are a few instances where there are similar sounding songs on the same album. A shorter tracklist could have helped to make this project sound more organic and fluid.

The lyricism is classic Snoop with some good wordplay and flow, but sometimes lacking in substance. While a lot of the tracks are entertaining, there is a lot of cross over between the subject on some of the tracks. A little variation can go a long way.

The features are good as they help to break up the sound of just one voice saying similar things. While they may rap about similar subject matter, it helps to have a different feel from different guests to show Snoop still has connections.

Overall, if you condensed this down from twenty tracks to a more manageable number, this would be great. However at its current length, it can be work to listen to.

YG – Still Brazy Review

This album is a fantastic statement on America’s youth. YG is blunt and descriptive about how young men in America feel and act, especially under present circumstances.

The production is pure West Coast with the bounce and feel of modern LA. There is a lot of energy throughout the album even with the mixture of positive and negative tracks. Maybe a few tracks with a feel further from his comfort zone would make some interesting results, but YG knows what is effective and enjoyable for his audience.

The lyricism is good with vivid imagery without trying to be overly clever. YG does not mince his words and simply tells it like it is with his delivery and vocal tone that makes him stand out. Nothing appears to be wrong with his performance, especially as he changes flow and plays with voice modulation.

The features help give this the story telling angle that YG excels at. It has a family and friends feel that help the project feel cohesive as well as the guests working hard. Each puts in good effort and comes away with more listeners knowing who they are.

Overall, this is a great album for the times young men like YG live in. No one can say how this will translate over time, but this is definately a successful album right now.