This album is Yo Gotti making more music about what he knows with his same drawl that he always uses. His style and content is becoming stale which is accentuated by his inability to write a hook.
The production has plenty of energy running through it to help the listener enjoy some aspect of this project. There is some diversity in the backings but not enough to stop a lot of the songs sounding very similar. Yo Gotti should look to try some new types of beat so he can continue to stay current in the rap game.
The lyricism is not good with a lot of basic wordplay that allows the rhymes to be forgettable and takes a lot of their impact. More variations in flow would have helped a lot as well as Yo Gotti sounds very mono-tonal as the project goes on. There is plenty of room for improvement on the lyrical side of things.
The features are good as they add the only variation in the whole project. Each may not have the most entertaining verse but they certainly raise the profile of the project as well as bringing fresh voices. Some guests further from the rap genre could have added another dimension.
Overall, this can be enjoyed in the right frame of mind, but is not for everyone. Yo Gotti needs to shake up his formula if he wants to bring in a wider audience.
This is not a good album. Each track is boring and only gets anyone’s attention by repetition of boring choruses that get stuck in the listeners head. The tracks are all very similar with generic content and it does not make for a good listen.
The production is heavy going and reverberate deep into the brain without being stimulating or enjoyable. All the tracks follow the same formula and if it wasn’t for Rick Ross shouting over the top of it, it wouldn’t twig anyone’s attention. In fact, it may be avoided in such high doses.
The lyricism is terrible. While Ross has the ability to rap, he does a terrible job at attracting any Hip Hop audience that may want to hear lyricism. That being said, he can paint a picture but these moments are far apart on the project and cant make up for the short falls.
The features don’t fit well with the project, the exception being Big K.R.I.T. Whatever track they feature on, they blend too much into the backing beat and Rick Ross’ own style. Big K.R.I.T should be praised for maintaining his individuality so well on his feature, sounding different and bringing a very refreshing relief to the whole project.
Overall, this album has a lot of areas of improvement and to say you enjoyed the whole project means you enjoy only type of song and you like to hear it over and over. Rick Ross has a lot to prove if he wants to stay eve close to Hip Hop elites.