This release shows that 2 Chainz knows his core audience, but doesn’t grow to increase his listeners and therefore earn more money, as one of the songs on here is all about. Something to think about at least.
The production is good with a lot of interesting and entertaining sounds that create a lot of energy and keep it flowing through the whole project. A lot of the beats however are very much within the wheel house of the main artist. Trying to expand his repertoire further out of his comfort zone would make a more balanced release.
The lyricism is good, but is more of the same from 2 Chainz. He has respectable wordplay and his delivery is still entertaining, but his hooks are repetitive and the content is more of the same. Something fresh could give a lot of boost to this release, but it would have to be a big boost.
The features do great at breaking up the monotony that can set in by adding fresh voices and styles to the mix. Each does a good job of showing what they are capable of, but also at bringing fresh energy streams in ot stimulate this project and stop it dropping rankings any further. Some more singers would help bring more diversity too.
Overall, this will appeal to Chainz’s core audience, but does not have a lot to give other rap listeners. The title does not reflect the content and a lot of it will already have been heard before.
This album is certainly different from others available at the moment but that may not necessarily be a good thing. The backing is much more relaxed and calm with the lyricism relying on the words and not so much on delivery and this all comes together to make an interesting listen.
The production is very laid back and provides a good base for Earl to showcase his skills. The use of instruments and sounds helps create beats that are more individual than others and make each track more enticing. The main issue is that there is not a lot of energy in each beat and it can feel like the music is not connecting to the listener. However the lyrics help bring it back as enjoyable.
The lyricism is not complex but it is powerful due to the involved nature of most of the tracks. The way the words are put together and the emotional weight they carry help make the lyrics hit harder with the listener. The delivery can come across as flat as Earl does not have a lot of variation in his performance but the words themselves are strong.
The features are good but can be difficult to distinguish from Earl. This detracts from their efforts on each song and doesn’t really show the guests in the best light. If they had been a bit more assertive then they may have stood out a bit more on thier tracks.
Overall, the album is enjoyable to listen to but not for the conventional reasons other albums recently have been enjoyed. The calmer nature of the tracks may not be for everyone but the people who do enjoy them, will enjoy them a lot.