This release shows that 2 Chainz knows his core audience, but doesn’t grow to increase his listeners and therefore earn more money, as one of the songs on here is all about. Something to think about at least.
The production is good with a lot of interesting and entertaining sounds that create a lot of energy and keep it flowing through the whole project. A lot of the beats however are very much within the wheel house of the main artist. Trying to expand his repertoire further out of his comfort zone would make a more balanced release.
The lyricism is good, but is more of the same from 2 Chainz. He has respectable wordplay and his delivery is still entertaining, but his hooks are repetitive and the content is more of the same. Something fresh could give a lot of boost to this release, but it would have to be a big boost.
The features do great at breaking up the monotony that can set in by adding fresh voices and styles to the mix. Each does a good job of showing what they are capable of, but also at bringing fresh energy streams in ot stimulate this project and stop it dropping rankings any further. Some more singers would help bring more diversity too.
Overall, this will appeal to Chainz’s core audience, but does not have a lot to give other rap listeners. The title does not reflect the content and a lot of it will already have been heard before.
This album has a real street feel from one of the larger names in Hip Hop. Jeezy show he is still in the touch with his street origins.
The production is good with plenty of grittyness to keep the authentic feel. Jeezy has chosen beats that allow his flow to be the main focus of the track and show that he has still got the underground touch. Maybe some more pop beats could help take this more into the public eye but Jeezy knows what he works well with and only uses those types of backing.
The lyricism is not overly complex but has a lot of delivery and performance boosts that make the rhymes impact harder. There is a real level of genuity with what he is saying and the raps are not without lyrical ability. Some more complicated raps could show an improvement in ability, but Jeezy does not slouch on this album.
The features are good because they are singing to help to broaden the scope of the album. With only two guests they need to help with the level of cohesiveness, which both thankfully do. Maybe somie more rappers to push Jeezy to further greatness but he still does well on these songs.
Overall, this album is great for those who enjoy Jeezy at his most street. This is a fantastic step for Jeezy to keep his profile high.
This is a great project from Ludacris who seems to be following the same lines as his 1.21 Gigawatts mixtape. The messages and energy levels are great and keep flowing through the whole project.
The production is smooth and polished, making each song easier to listen to. They are beats that Luda has proved time and time again that he can use effectively and he continues to do so. Usually, more diversity is good but there is enough variation in this production to keep it very enjoyable.
The lyricism is obviously fantastic as Ludacris never disappoints with his verses. The wordplay comes across with a lot of passion with a lot of emotion packed in to give it some extra kick. There is no bar left without some lyrical technique involved and it makes this a great album to listen to.
The features put in good verses and help bring another dimension to the album. Each may have different qualities to Luda but that helps strengthen the project further. Some features that were a bit more unexpected may have made some slightly more interesting tracks but there is not anything wrong with what has been produced here.
Overall, this is a great album to listen to, although it will probably not get the recognition it deserves from any award communities. A great project from Luda and a great project for the Hip Hop world.