This album is ruined by all the references to how successful he currently feels he is. However the arrogance displayed does not reflect his position in Hip Hop and this project may well have brought him down a stage.
The production is good and opens a variety of avenues for song content. Troy does try his hand at a variety of track types, but doesnt get into the groove of each beat to make the connections cohesive. While variety is good, he needs to limit it down to a beat selection he really gels with.
The lyricism is alright but the lack of substantial content really takes from the performance. Troy Ave does have some good things wrapped into his rhymes but the delivery and obsession with wealth take away from what could be some great songs. Troy needs to look into some new things to rap about if he wants to be an actual success.
The features are a mixture of cohesive guests to big name rappers who all do well on the tracks they feature on. All of them put in good effort and, while some do better than others, each shows they can be big in Hip Hop. Some features that dont fit the rap profile so much could have expanded the audiance for this project, but the guests on this are a good selection.
Overall, this could have been an enjoyable album but Troy Ave does not seem to care about how good the songs are as long as he can rap about money. He has a lot of work to do.
This is just a taster for what is to come from French Montana’s next project ad it appears to be much more emotional and not so much coke this time. The tracks are filled with feelings instead of trying to make the next big party tune which is a different angle for Montana.
The production is good, but could deviate more than just using one sound through each track. While the backing beat should be in the background and the artist should be the main focus, it should move with the lyrics and not be the same thing through the whole song. If the beats had moved then the emotional content would have much more impact. None the less the production is still good as the overall sound is in line with the message on each track.
The lyrics may not be overly complicated, they are powerful as they are connecting on a more emotional level overall and are much more relatable to the wider audiences. Montana makes an effort to make the audience experience what he is saying instead of it passing them by and he does this by keeping his rhymes straightforward so that you can’t miss them.
As a sampler for his next project, French chose well not to put any features on as it is supposed to be a showcase of his own skills and not of who he can get on a project. It helps show the chemistry between himself and the producer on all of these songs, Harry Fraud, which helps to make the project more cohesive.
Overall, this is a good sample of what’s to come and if he keeps up like this, French Montana could have much more success in 2015. He may not be the most lyrical but he is finding ways of staying relevant and popular with this kind of music.