This release shows that 2 Chainz knows his core audience, but doesn’t grow to increase his listeners and therefore earn more money, as one of the songs on here is all about. Something to think about at least.
The production is good with a lot of interesting and entertaining sounds that create a lot of energy and keep it flowing through the whole project. A lot of the beats however are very much within the wheel house of the main artist. Trying to expand his repertoire further out of his comfort zone would make a more balanced release.
The lyricism is good, but is more of the same from 2 Chainz. He has respectable wordplay and his delivery is still entertaining, but his hooks are repetitive and the content is more of the same. Something fresh could give a lot of boost to this release, but it would have to be a big boost.
The features do great at breaking up the monotony that can set in by adding fresh voices and styles to the mix. Each does a good job of showing what they are capable of, but also at bringing fresh energy streams in ot stimulate this project and stop it dropping rankings any further. Some more singers would help bring more diversity too.
Overall, this will appeal to Chainz’s core audience, but does not have a lot to give other rap listeners. The title does not reflect the content and a lot of it will already have been heard before.