This release takes Tinie Tempah back to sounding like his hugely successful debut album. The sound on this may lean towards more pop sounds, but the content helps to keep one foot in his roots.
The production is great with a lot of smooth sounds making this feel very cohesive as a full listen through. There are a lot of beats that seem simple, but are very effective as they don’t overshadow the artists at any point and help them have a little more impact. Something a bit grittier could have helped bring in more of his underground followers, but that might be a little lost for a big gain.
The lyricism is great, with Tempah showing the skills that brought him to the forefront of UK rap in the first place. He has a lot of great rhymes that punctuate his descriptive terms well and that push his story telling to the next level. However he does have moments of simply repeating the same phrase which can let a song down in places.
The features all do a great job of showing the connections Tempah has in the music world. Each contributes with a solid verse or chorus that works beautifully with the project overall, The guest selection here is so diverse that there is nothing that could be done to improve it really.
Overall, this is a release to remind the world that Tinie Tempah can still make big hits. He does that while showing he also has a softer side and staying entertaining, which is no easy feat.
This is a good project for Kid Ink as it shows him making a whole variety of tracks with some good features and some different flows. There is not a whole lot to criticise about this project.
The production is smooth and refined. The beats blend together easily and are accessible for both lovers of Hip Hop and to lovers of Pop music. The way the producers have put the tracks together comes across as very polished without a fault in them and that is a big bonus for this project.
The lyricism is there and is scattered throughout but may not be as involved as some would like. While Kid Ink does very well to involve wordplay and lyrical devices in this work, the songs aren’t saturated in them so as to help expand the audience further into the realms of Pop music. For Hip Hop purists, Kid Ink could have used more wordplay.
The features are good and add to every track they are on. Each helps to bolster the cohesiveness of the tracks and helps introduce different opinions and angles on the message of each track. If the features weren’t there, this project would not be as good as it currently is.
Overall, this is a great project for Kid Ink and for rap as a sub-culture of Pop music. Kid Ink may well be part of a movement to move Hip Hop out of the darkness and into the mainstream of radio around the globe.