This is an interesting album from Snoop Dogg as it comes across as more commercially viable and much less street than his previous endeavours. This is most likely because he has more of a role trying to stop the violence He use to indulge in.
The production is some of the best in the game right now. Pharrell does a great job handling the beats to keep them light and enjoyable. This may not be more enjoyable to fans of Snoop’s older music, but it is definately a good step forward for Snoop to remain a prominent figure and move Hip Hop in a more positive direction.
The lyricism is alright. It is not complex or complicated but laid back and easy to enjoy. Snoop utilises his unique style to make some songs that can be enjoyed by a wide range of people. His use of autotune is far too frequent and detracts from his rapping ability, but are still accessible to the wide audiance.
The features are great and add a level of diversity to the album. All bring good performances while most bring a radio friendly side that adds a softer dimension than the listener is used to hearing from Snoop Dogg. That being said, more features from Snoops younger days could add a higher level of cohesion but there is no doubt the features on this project are good choices.
Overall, this album is a positive step forward for Hip Hop as well as Snoop Dogg. He is definately stepping further from his gritty street roots but into a more positive light and hopefully Hip Hop will follow from the darker side.
This is a diverse album, but it may not connect with everyone as a cohesive project. There are tracks for trapping, radio tracks, tracks for women and tracks for driving to, however all together they don’t entirely blend. It does follow the idea of a film, as there is a song on there for pretty much any scene that could come up, but even as a soundtrack it doesn’t exactly flow all the way through.
The lyricism is good on each track and helps to lend to the descriptive nature of the film it was partly designed to be. T.I is still sharp and plays effortlessly on every track. However on some tracks the backing is slightly overwhelming for his voice and can make him fade into the background instead of at the forefront where he should be.
The production is amazing, but with Pharrell executive producing its hard to imagine the production being bad. Each track is distinguishable from the others and is one of the points that helps shape the collection of tracks into an album. T.I also recruits some top producers, like producer of the year DJ Mustard, to help keep things at the forefront of Hip Hop and for things to sound as fresh as they can.
The features are interesting to say the least. They all add something to the tracks they are on, and it is interesting to see that some of them are featured on several tracks and not just one. All of the featured artists help to add to the diverse nature of the tracks since they help break from just hearing T.I for the length of the project.
Overall, this is a good album for T.I as it shows that he is still lyrically sharp and that he is still culturally relevant, while being able to appeal to all listeners of the Hip Hop genre. However the project needs more of a theme or story to tie it all together, to make a great album and not just a great collection of tracks.